The Quincentennial Foundation Museum of Turkish Jews —
Brand & Exhibition Design
Brand & Exhibition Design
The Client The Quincentennial Foundation Museum of Turkish Jews documents over 700 years of Jewish life in Turkey. The museum collects, preserves, exhibits, interprets and disseminates knowledge about the cultural heritage of Turkish Jews, with sections illustrating Turkish Jewish life, history, religion and culture.
When the museum relocated from its original Karaköy address into a newly configured space adjoining the Neve Şalom Synagogue, the entire museum was rebuilt from scratch — including a complete rewrite of its editorial content. Architect Rivka Geron designed the space; I was brought in directly to lead all visual and graphic work.
The Challenge The project had a four-month timeline. The core design challenge was one of information density: a large volume of content needed to be legible, layered, and navigable without overwhelming visitors in a relatively compact space. Working closely with the architect, the task was to design not just graphics but an experience — one where space, content, and identity all moved together.
My Role Starting from the concept and logo, I was responsible for the full scope of visual output: the complete brand identity for both the Turkish and English versions of the museum's name, all exhibition graphics and wall text across every section, digital screen content within the museum, wayfinding and signage, museum store and office wall graphics, printed materials including the museum card, brochures and flyers, and the museum's website.The logo was inspired by the stained glass windows of the Neve Şalom Synagogue — one of the building's most visually distinctive architectural features.
